Google Analytics<\/strong> is one of the most popular tools for monitoring and analyzing website traffic. It offers valuable information about who visits your site, what content they view, and how they got there. It is free to use from Google<\/strong>, as long as your website does not exceed the 10 million visits per month<\/strong>.<\/p>\n The Google Analytics<\/strong> is an essential tool for those involved in marketing, especially digital marketers, as it provides detailed data on site performance, advertising campaigns, audience characteristics, and other elements that contribute to improving overall performance.<\/p>\n For businesses that wish to grow online, leveraging the Google Analytics<\/strong> helps to draw safe conclusions about the profitability of investments and actions they take on the internet.<\/p>\n One of the most important problems encountered by Digital Marketers<\/strong> today is that many business people have difficulty understanding even the basic references of Google Analytics<\/strong>.<\/p>\n To begin, we will get to know the basic tabs located in the left column of Google Analytics<\/strong>, except for \u201cCustomization\u201d which is aimed at advanced users.<\/p>\n Home Page: By logging in to Google Analytics<\/strong>, you are taken to the Home Page, which presents a summary of your site's basic statistics: total visits over a specific period of time, active users at that time, traffic sources, geographic regions of users, and other basic statistics. This page provides an immediate view of your site's performance.<\/p>\n The Reports in Google Analytics<\/strong> are divided into five main categories:<\/p>\n 1. In real time \/ Real Time Each category includes subsections with specialized reports that offer in-depth data analysis. Below are the key features of each category to help you find the data you need more easily.<\/p>\n The unit \u201cIn real time\u201d<\/strong> displays data as it happens. You can see how many users are currently on your site, what pages or articles they are reading, what countries they are from, how they got to your website, and what keywords they used in their search. Google<\/strong>Usually the data covers the latest 5 minutes<\/strong>, while in some cases they reach up to 30 minutes.<\/p>\n \u2013 Locations:<\/strong> \u2013 Traffic Sources:<\/strong> \u2013 Content:<\/strong> \u2013 Events:<\/strong> \u2013 Conversions:<\/strong> The \u201cAudience\u201d section provides important data about site visitors: demographic characteristics, interests, geographic distribution, and more. This information helps improve targeting of specific audience groups.<\/p>\n \u2013 Active Users:<\/strong> \u2013 Life Time Value:<\/strong> \u2013 Cohort Analysis:<\/strong> \u2013 Audience Types:<\/strong> \u2013 User Explorer:<\/strong> \u2013 Demographics:<\/strong> \u2013 Interests:<\/strong> \u2013 Geographic Criteria (Geo):<\/strong> \u2013 Behavior:<\/strong> \u2013 Technology:<\/strong> \u2013 Mobile:<\/strong> \u2013 Customization:<\/strong> \u2013 Comparative Evaluation (Benchmarking):<\/strong> \u2013 Users Flow:<\/strong> \u201cAcquisition\u201d reports show which channels traffic comes from: organic search, social media, email marketing, etc., but also what users do after entering the site.<\/p>\n \u2013 Total Traffic (All Traffic):<\/strong> \u2013 Google Ads:<\/strong> \u2013 Search Console:<\/strong> \u2013 Social Networks (Social):<\/strong> \u2013 Campaigns:<\/strong> \u201cBehavior\u201d reports provide data on user actions: what content they view, how quickly the site loads, what they search for in the internal search engine, etc. This information helps identify areas for improvement in the operation of your website.<\/p>\n \u2013 Behavior Flow Diagram:<\/strong> \u2013 Site Content:<\/strong> \u2013 Site Speed:<\/strong> \u2013 Site Search:<\/strong> \u2013 Events:<\/strong> \u2013 Publisher:<\/strong> * The \u201cExperiments\u201d report has now been replaced by Google Optimize for more advanced A\/B testing.<\/p>\n The last category of reports concerns conversions: how effective is the website in achieving goals such as product purchases or completion of registration\/contact forms?<\/p>\n \u2013 Objectives:<\/strong><\/p>\n \u2013 E-Commerce:<\/strong><\/p>\n \u2013 Multichannel Channels:<\/strong><\/p>\n OR Google<\/strong> constantly enriches the Google Analytics <\/span>with new features to provide the most targeted data possible for analyzing a website's performance. If you wish to delve further into the tool's functions, you can take free online courses at Google's Analytics Academy at the following link: https:\/\/analytics.google.com\/analytics\/academy\/ (*Courses are offered in English.)<\/p>","protected":false},"excerpt":{"rendered":" \u0392\u03ae\u03bc\u03b1-\u03b2\u03ae\u03bc\u03b1 \u03b5\u03c0\u03b5\u03be\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b2\u03b1\u03c3\u03b9\u03ba\u03ce\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd \u03b3\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc digital […]<\/p>\n","protected":false},"author":2,"featured_media":2504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-2505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"_links":{"self":[{"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/posts\/2505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/comments?post=2505"}],"version-history":[{"count":1,"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/posts\/2505\/revisions"}],"predecessor-version":[{"id":2564,"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/posts\/2505\/revisions\/2564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/media\/2504"}],"wp:attachment":[{"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/media?parent=2505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/categories?post=2505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sitedesign.gr\/en\/wp-json\/wp\/v2\/tags?post=2505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Basic tabs in Google Analytics<\/h3>\n
Google Analytics Reports: Categories & Functions<\/h3>\n
\n2. Audience
\n3. Acquisition
\n4. Behavior
\n5. Conversions<\/strong><\/p>\nReal Time: Instant activity monitoring<\/h3>\n
\nHere you can see which countries or regions your current visitors come from and how long they stay on your website.<\/p>\n
\nThis report shows how users found your site \u2014 e.g. through social media or by typing the address directly.<\/p>\n
\nYou track which pages visitors are currently on, the title, URL, and the percentage of active users per page.<\/p>\n
\nIt records custom interactions like ad clicks, file downloads, or video views in real time.<\/p>\n
\nIt shows whether the goals you set are being completed \u2014 for example, placing an order or filling out a contact form.<\/p>\nAudience: Know the profile of your visitors<\/h3>\n
\nTracks users who have visited the site in the last 1, 7, 14, or 30 days \u2014 ideal for measuring engagement.<\/p>\n
\nIt calculates the long-term value of users acquired through various actions such as Google Ads or email marketing.<\/p>\n
\nIt separates groups of users with common characteristics (e.g. those who registered on a specific day) and monitors their behavior.<\/p>\n
\nCreate custom audience segments (up to 20 at a time) and apply them to other analytics reports.<\/p>\n
\nIt analyzes the behavior of individual users, not groups \u2014 ideal for seeing what drove a particular action or purchase.<\/p>\n
\nShows age and gender of users; e.g., average time spent by men aged 35-44.<\/p>\n
\nDisplays user interest categories such as technology or fashion \u2014 requires enabling remarketing features in Google Analytics.<\/p>\n
\nIt offers data on the location and language of visitors.<\/p>\n
\nIt evaluates whether new users return to the site and their engagement (new\/returning, frequency of visit, etc.).<\/p>\n
\nIt shows which browser and operating system users are using as well as the internet connection provider.<\/p>\n
\nIt analyzes whether visits come from desktop, mobile, or tablet \u2014 even the device model.<\/p>\n
\nIt allows you to compare user segments based on your own criteria or variables.<\/p>\n
\nCompare your own data with aggregated data from other industry sites to identify missed opportunities.<\/p>\n
\nIt visualizes the user journey through the site based on variables such as country or social network.<\/p>\nAcquisition: How do users get to your site?<\/h3>\n
\nIt records which channels bring in more users and which ones perform better in terms of engagement or conversions.<\/p>\n
\nOnce you've linked your account to Google Ads, you can see which campaigns are performing best.<\/p>\n
\nShows the site's performance in Google's organic results \u2014 requires connecting Search Console to your Google Analytics account.<\/p>\n
\nIt presents data on traffic through social media platforms and the effectiveness of each channel.<\/p>\n
\nAnalyzes the performance of advertising campaigns from various sources such as Google Ads, Facebook Ads or SEO campaigns.<\/p>\nBehavior: What do users do on the site?<\/h3>\n
\nIt visualizes the user journey per landing page so you can evaluate whether they are being led to the desired goals.<\/p>\n
\nProvides engagement metrics per page: views, dwell time, bounce rates, etc., for all pages, catalogs or landing pages.<\/p>\n
\nProvides information on content loading time per device \u2014 critical for mobile optimization.<\/p>\n
\nIt shows what terms users are searching for in the site's internal search engine \u2014 valuable insight into what your audience is really interested in.<\/p>\n
\nIt records specific interactions such as filling out a form or downloading a pdf\/video file, etc.<\/p>\n
\nFor those with Google advertising spaces connected to AdSense or Ad Exchange \u2014 displays data about ad revenue on your site.<\/p>\nConversions: Measure the effectiveness of your website<\/h3>\n
\n
\n
\npurchasing behavior,
\nproduct performance,
\nsales & product lists.<\/li>\n\n
Continuous development & training in Google Analytics<\/h3>\n