Google introduces “AI Mode” and augmented reality glasses, stepping up competition with ChatGPT.

OR Google introduces a new artificial intelligence function, the "AI Mode", which is more dynamically integrating chatbot capabilities into its search engine. The goal is for users to enjoy the experience of chatting with an expert through search.

The new option appeared in the US search bar on Tuesday. GoogleThe announcement was made at the company's annual developer conference in Mountain View, in California, as part of an effort to remain competitive against the ChatGPT and other AI services that threaten its dominance in online search.

The company also revealed plans for its own augmented reality glasses and announced a new AI subscription service. Its CEO Alphabet, Google's parent company, Sundar Pichai, featured the integration of the chatbot Gemini to the search engine as a "new phase in the transition to artificial intelligence platforms."

"With more advanced logic, you can ask AI both longer and more complex questions," Pichai said during his presentation.

New augmented reality glasses and competition with Meta

Her effort Google for artificial intelligence glasses comes more than ten years after the first appearance of Google Glass, which were not successful in the market.

The new glasses are developed in collaboration with optical companies Warby Parker and Gentle Monster, while they will have a camera, microphone and speakers. With this new effort, Google aims to compete with its AI glasses Meta, which are manufactured together with the Ray-Ban.

The company estimates that it will begin production of the new product later in 2024.

Integrating AI into products and its impact on the search market

THE Leo Gebbie, chief analyst for the Americas at CCS Insight, commented that Google was expected to further integrate artificial intelligence into its services. He estimated that the chatbot would help reduce the number of pages the user needs to visit, while also allowing for more complex questions.

“For the end user, this means less time browsing the web and more time chatting with Google’s AI tools,” Gebbie said. Any change to how search works is “critical,” he added, as the area contributes the vast majority of Google’s revenue.

Efforts to adapt to competition with ChatGPT could fundamentally change the nature of the search engine and affect the company's profits. "Google is becoming more efficient at answering questions, but less efficient at generating clicks — and clicks are its primary source of revenue," noted the Cory Johnson, head of market strategy at Epistrophy Capital Research.

These announcements come as the company is embroiled in a legal battle in the US over possible changes to its business model, following a court ruling that it holds a monopoly in the search market.

Difficulties in adopting new AI features

Her path Google regarding the integration of more artificial intelligence into its services has been controversial. The operation AI Overviews, introduced last year at the developer conference, provides concise answers that appear at the top of search results.

He initially faced ridicule from users who posted strange responses — like when he suggested to someone that non-toxic glue helps cheese stick to pizza or when he mentioned that geologists recommend people eat a rock a day.

A Google spokesperson at the time described these incidents as “isolated examples.” Mr. Pichai said Tuesday that AI Overviews are now used 1.5 billion times each month in more than 200 countries and territories.

In the largest markets — the USA and the India — AI Overviews drive over 101% increase in query types where they appear. “It’s one of the most successful launches in the history of search in the last decade,” Pichai said.